Building a campaign and sequences

A campaign is an email sequence: one or more steps sent to a list of contacts over time. Create a campaign under Campaigns, choose your contacts, write the steps (you can use the AI email writer to draft them and use variables like first name and company name for personalisation), set the timing between steps, then start it. You can also restrict when emails go out with a send window (days, hours, timezone) and optionally skip public holidays for Singapore, Malaysia, Indonesia, and Philippines timezones. Replies are detected automatically and stop the sequence for that contact so you never email someone who already replied. Replies show up in the Replies tab under Campaigns, where AI sorts them by intent (interested, wants a meeting, question, not interested, and so on) so you can spot hot replies fast; each reply is classified for 1 AI credit. A/B testing and sequences are available on paid plans. For A/B testing you add a variant B to a step: the "Generate A/B" button in the email editor writes variant A (if it is empty) plus a distinct variant B in one click, or you can write variant B yourself on its own tab (the Generate, Improve and other AI buttons act on whichever variant tab you are viewing). Set the split, meaning the share of contacts who receive variant B. If you try to launch with an incomplete variant B (a subject but no body, or a body but no subject) the app warns you first, because that group would otherwise fall back to variant A's content; you can fix variant B or choose to launch anyway. Once a step has enough sends you can declare a winning variant, and the rest of the audience receives the winner. When you launch a large campaign the campaign goes live immediately and its contacts are enrolled in the background over the next minute or two, so the Launch button confirms right away instead of waiting for every contact; a smaller campaign enrols instantly and shows the exact count. Either way, actual sending then starts on the campaign's normal schedule and send window.

Follow-up steps can also target by engagement: when adding or editing a step (from step 2 onward), "Send this step to" lets you choose Everyone (default), only openers of previous steps, only clickers, only repliers, or only contacts who did NOT open previous steps (useful for a different-angle retry). Contacts who do not match simply skip that step and continue to the next one. The repliers option is special: normally a reply ends the sequence for that contact, but if a later step targets repliers, a contact who replies branches to that step instead of stopping.