Verified opens, bounces, and the recipients list

The campaign Analytics tab shows Sent, Replied, Opened, Clicked, Bounced, Unsubscribed and Stopped, with a rate under Replied, Opened, Clicked and Bounced. A campaign that is sending, paused or finished opens on this tab; a draft or scheduled campaign opens on Sequence. Sent, Replied, Opened and Clicked lead in large cards, with Bounced, Unsubscribed and Stopped in a smaller row underneath. When a campaign has no tracking detail to check opens and clicks against, those two cards say "Not filtered for bots": the count is the raw one, and email security tools can push it up. Show breakdown, under the cards, adds the sending pace, daily sends, opens by industry and job title, send times, top engaged contacts and the per-step funnel; it loads only when you ask for it. Click any card to see exactly WHO is behind the number: the recipients list shows each person, when they engaged, how many times they opened, which link they clicked, their bounce type, or unsubscribe reason, plus which teammate's mailbox sent to them, and clicking a person opens their contact record.

Opened and Clicked count people only. Business email is scanned by security tools that open every message and click every link within moments of delivery, so on cold B2B email the raw counts are mostly machines. Every open and click is still recorded, then checked: one within about a minute of the email going out, several links in the same email followed within seconds of each other, a known security scanner or mail-security network, and a link checker that only asks for the page headers are all treated as automated and left out. Under the Opened and Clicked cards a short note says how many were filtered, for example "12 opens filtered as security scanners". Opens through Apple's Mail privacy relay are left out too, because Apple pre-loads emails for every Apple Mail user whether or not they actually opened (no email tool can confirm those). Only a person's open or click counts anywhere else as well: a filtered one never marks the email opened or clicked, never raises a contact's engagement or lead score, never puts them in Hot Leads or an "openers" or "clickers" branch step, and never starts an automation or a webhook that listens for opens or clicks. A person's click starts those within a few minutes, once the check that it was not a scanner walking the email's links has run. The check errs toward leaving a machine out, so now and then it leaves out a real person too: someone who clicks two different links within about ten seconds, or clicks within seconds of their mail app preloading the email, looks just like a scanner. Replies are never judged this way. A click or a reply from a real person is the strongest signal of genuine interest. A campaign can also turn open or click tracking off entirely (see "Turning open and click tracking on or off"); its card then shows "Off" instead of a number.

Bounces are detected on both sending paths: platform sends report bounces directly, and connected mailboxes (Gmail, Microsoft, SMTP) have their bounce-back "mail delivery failed" messages read from the inbox by the reply sync. A hard bounce (address does not exist) automatically marks the contact's email invalid, adds them to the unsubscribe list, and stops their sequence so dead addresses never receive follow-ups; a soft bounce (mailbox full, temporary issue) is recorded and sending continues, up to a point: three soft bounces in a row on the same address, with no successful delivery in between, suppress it the same way a hard bounce does. See "Soft bounces and the three-strike rule". Below that limit the contact is still yours to judge: open Contacts, then Filters, then Bounced, and pick "Needs a decision" to list every contact that bounced without being suppressed, or pick a specific bounce type. From there you can retry them, verify the address, or suppress them yourself. What counts as a campaign reply: an email that answers one of your campaign emails, matched by the email headers that tie it to that email (however late it comes), or, for an email sent in the last 90 days, by coming from the address you emailed, or from a colleague at the same company replying in the same thread, with the same subject. It is only ever matched inside your own workspace. A message from your own side of the conversation is never the prospect's reply: the address the email went out from, anyone at that mailbox's company domain, or any mailbox or member of your workspace (for example a manager who replies all). The one exception is an email sent to an address on that same domain (for example a group company you prospect): replies from the domain then count as the prospect's, and only the exact sending address, your connected mailboxes and your members count as your side. Email sent to the support address goes to support, even when it forwards a campaign thread. Out-of-office and other automatic replies do not count as replies (or opens), do not mark the contact as replied, do not notify anyone or start a reply automation, and do not stop the sequence, but they DO confirm delivery: the person is just away, so follow-ups continue as scheduled and the send is marked delivered. Each one appears on the contact's timeline as "Auto-reply received" with the start of its text, so you can see it (for example a new contact person it names). An automatic reply is recognised by the headers mail systems put on one, an "Automatic reply" or "Out of office" subject (including the Chinese and Malay versions), a mail-system sender, or by arriving within a minute of the email with nothing written in it. Wording alone never decides: a reply whose own words read like an out-of-office (for example "I am currently out of the office") still counts as a reply and stops the sequence like any other, and both its notification and its "Reply received" entry on the contact's timeline say "This may be an out-of-office", so you can check it. The sender's signature is never read for this, so "Regards" and the lines under it (such as "for urgent matters, please call") never make a reply look automatic. A reply that asks to be removed is always honoured, even one that arrives as an automatic reply, and the rep who sent the email is told either way (once: an address already opted out is not recorded or notified again). The request is read from everything the person wrote, signature and P.S. included, but never from the email they are replying to or from a standing footer or disclaimer line that asks nothing in their own name, such as "To unsubscribe from our mailing list" or "Contact us | Unsubscribe". An email that is not a reply to one of your campaign emails (a new email, or a reply none of them matches), from an address one of your campaigns emailed in the last 90 days, is honoured the same way when it reaches a connected mailbox, but only when the person asks in their own name (for example "please remove me") or writes nothing but the request itself (for example "Unsubscribe me" or "STOP"). A lone "Unsubscribe" line is the shape of a newsletter footer, so on its own it does not count there. Their own newsletters and promotions, mailing-list mail and mail from your own team never opt anyone out. A reply that explicitly asks to be removed (for example "unsubscribe", "remove me from your list", "take me off your mailing list", "stop emailing me", "please stop sending me these emails", "don't contact me again", or just "STOP", and the same requests in Chinese or Malay, such as "退订" or "Sila jangan hantar emel lagi") is honoured automatically: the contact is added to the opt-out list, and the rep who sent the email gets a notification saying so. The same goes for a reply whose subject line the prospect rewrote to ask for it (for example "UNSUBSCRIBE" or "Re: remove me"). Only the prospect's own words count, never the quoted email or its unsubscribe footer. Asking you to stop emailing while offering another way to reach them ("no more emails, just call me", or moving the chat to WeChat or WhatsApp) is a lead, not an opt-out. Every reply already stops that contact's sequence, so after a softer "no thanks" you can suppress the contact yourself to keep them out of future campaigns.

One connection note: Gmail connects through a guided app-password setup, which gives you full reply and bounce sync. Microsoft 365 connects with a secure Microsoft sign-in.