Built for marketing agencies

The outreach CRM for marketing agencies

Marketing, creative, and digital agencies running new-business outreach for themselves and clients.

The challenge

Agencies need a steady flow of new business, but partners are busy delivering. Outreach has to be consistent and on-brand, often across several client books at once, without a full-time SDR.

The Singapore rule to plan around: the Spam Control Act

New-business outreach at agency volume is bulk email under Singapore's Spam Control Act: more than 100 messages with similar content in 24 hours, 1,000 in 30 days or 10,000 in a year. Unsolicited commercial email sent in bulk must include an email address for unsubscribe requests, with a statement in English saying so, and that address must keep working for at least 30 days. A request to stop must be honoured within 10 business days, and the Act asks for <ADV> at the start of the subject line. Our Spam Control Act guide sets out each rule and its section.

For an agency running several client books, the practical point is suppression. HuntSales keeps one suppression list per workspace and every campaign skips it, so someone who unsubscribes from one client's campaign is not emailed by another campaign in the same workspace. That errs on the safe side; plan client lists with it in mind, and give each client its own sending mailbox.

General information, not legal advice. Confirm your obligations with a qualified advisor.

How HuntSales helps

Keep a separate list and sequence per client or campaign in one workspace.
Send from your own agency mailbox, with per-mailbox limits and an optional warmup ramp to protect your domain.
Give each client or brand its own mailbox: Hunter includes 10 and Apex has no mailbox limit.
Report opens, replies, and pipeline so you can show clients the activity.

A worked three-step sequence

A three-email new-business sequence from an agency to a marketing lead at a company in a sector you already serve. Each send carries an unsubscribe path, and opt-outs go straight to the suppression list.

Day 0 · Email
Subject: an idea for {{company_name}}'s [channel]
Hi {{first_name}}, I run [agency], a [specialism] agency in Singapore. Looking at {{company_name}}'s [channel], [one specific, fair observation]. We fixed the same issue for [client in a similar sector] and [result]. I have jotted down three ideas for {{company_name}}; shall I send them over? {{sender_name}}
Day 3 · Email
Subject: Re: an idea for {{company_name}}'s [channel]
Hi {{first_name}}, Here is the first of the three, no strings attached: [idea, in two sentences]. If it is useful, the other two take 20 minutes to walk through. {{sender_name}}
Day 9 · Email
Subject: Re: an idea for {{company_name}}'s [channel]
Hi {{first_name}}, I will stop here. If [channel] becomes a priority later in the year, reply "later" and I will check back then. {{sender_name}}

More copy to adapt it from: the five-touch follow-up sequence.

How a team like yours uses it

Set up

Create a list per client, then add target contacts from People Search or import them.

Run

Launch tailored sequences that stop the moment a prospect replies.

Show results

Use analytics to report reach and pipeline back to each client.

Which plan fits

Scout adds multi-step sequences and three mailboxes. Hunter gives you 10 mailboxes for a handful of client books, and Apex removes the mailbox limit for agencies running outreach for many clients; compare them on pricing.

Frequently asked

Can I manage outreach for multiple clients?

Yes. Organise prospects into per-client lists and campaigns, and keep each book of business separate inside one workspace.

Do cold emails in Singapore need an unsubscribe link?

Not a link as such. Under the Spam Control Act, unsolicited commercial email sent in bulk must include an email address the recipient can use to unsubscribe, with a statement in English saying so, kept working for at least 30 days, and requests must be honoured within 10 business days. A link is useful alongside the address but does not replace it. The HuntSales default footer names your reply address for unsubscribe requests alongside a one-click link, and opt-outs go to the suppression list automatically. This is general information, not legal advice.

Does an unsubscribe on one client's campaign affect the others?

Yes, inside the same workspace. The suppression list is workspace-wide and every campaign skips it, so a person who opts out of one client's campaign is not emailed by any other campaign there.

What can I report back to clients?

Each campaign shows sent, open, click, reply, bounce and unsubscribe figures, and every number opens the list of recipients behind it. Opens and clicks also have a figure for real people, with security scanners left out and Apple Mail privacy pre-loads shown apart.

Built for how marketing agencies sell

Live People Search, campaigns from your own mailbox, and one pipeline. Start free with single-step campaigns, with multi-step sequences from Scout. HuntSales is built for registered businesses in Singapore and the region: sign-up asks for your company's UEN, or its company registration number if it is registered outside Singapore.

Start free

Not sure of your UEN? Look it up free.

Other teams

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