The Singapore B2B database grounded in the company registry

What is in the database

The company layer comes from ACRA, Singapore's national business registry. Every registered entity carries its official record: entity name, UEN, current status, SSIC industry classification, and incorporation date. Because the registry covers every company that has ever registered in Singapore, you are searching the whole market, not a sample a vendor happened to scrape.

Alongside the registry sits HuntSales People Search: a live search for B2B decision makers, separate from the registry. Each result shows name, job title, company, LinkedIn profile and country, and a work email is looked up when you add someone to your CRM. Registry data tells you which companies to target; People Search tells you who to talk to there.

• ACRA fields: entity name, UEN, entity status, SSIC industry, incorporation date
• People Search results: name, title, company and LinkedIn, with work emails found on request
• Registry search is read-only and unlimited, no credits required
• Contacts you add land straight in your pipeline, ready for outreach

Registry-sourced vs scraped data

Most B2B databases are built by scraping websites and social profiles, so they drift out of date the moment a company closes or a domain lapses. You find out the hard way: bounced emails, calls to companies that no longer exist, and lists padded with entities that were never real businesses.

Grounding the company layer in ACRA changes that. The registry records when an entity is struck off or dissolved, so you can filter out companies that were already dead when the snapshot was taken, before they ever reach a list. Our copy of the register is a periodic snapshot rather than a live feed, so a company that closed in the last few weeks can still read as live, and you will still see the occasional stale contact. Starting from the official register still means fewer dead companies, fewer bounces, and lists you can defend when someone asks where the data came from.

The gap is measurable. In our June 2026 study of 278 Singapore employers listed in a leading US-built contact database, 60.8% matched a live ACRA entity, 3.6% matched only struck-off or dissolved entities, and 35.6% matched no registered entity by name.

Filter by SSIC code, incorporation year, and entity status

Every ACRA entity carries an SSIC code, Singapore's standard industrial classification, so you can cut the registry by the industries your product actually serves rather than guessing from company names. Combine that with entity status to keep lists to live companies only, and incorporation year to slice by company age.

Incorporation year is the quiet workhorse here. Filter to this year's incorporations and you have a newly-incorporated outreach play: founders setting up payroll, accounting, insurance, banking, and software for the first time, before an incumbent is entrenched. On Hunter and Apex, the New company incorporation signal catches recent registrations as each registry refresh lands. Worth knowing how it works: you are slicing a periodic snapshot of the register, not a live feed, so the very newest incorporations can take a few weeks to appear.

• SSIC industry codes for precise vertical targeting
• Entity status filters: live, struck off, dissolved
• Incorporation year filters for company-age plays
• Newly-incorporated lists as a repeatable trigger campaign

PDPA and suppression, built in

Singapore's Personal Data Protection Act shapes how you collect and use contact data, and the company layer here starts from a lawful, public source: the national registry. On the outreach side, HuntSales handles the obligations you would otherwise wire up yourself: every send carries an unsubscribe path, opt-outs flow into automatic suppression lists, and suppressed contacts stay suppressed across campaigns.

That matters because a database is only useful if you can act on it without creating compliance debt. For the full picture of running PDPA-compliant cold email in Singapore, including the Do Not Call registry, see our PDPA guide.

• Company data sourced from the public national registry
• Automatic unsubscribe handling on every send
• Suppression lists enforced across all campaigns
• The full rules: PDPA-compliant cold email in Singapore

Priced in SGD, with a free tier

Most B2B data tools price in US dollars and meter everything through opaque credit bundles, so a Singapore team ends up doing currency maths to figure out what a list actually costs. HuntSales prices in SGD, and the registry layer is free: searching 2.09 million companies costs nothing on any plan.

People Search is metered at 0.1 credit per person shown, so a page of up to 50 people costs up to 5 credits. Adding a contact from People Search to your CRM costs 2 People Search credits when their work email is found (no email, no charge), which includes the lookup and a mailbox-level deliverability check on the address, with the verdict on the contact shortly after. Every search is metered in transparent per-credit pricing, and a free match count shows how many people fit your filters before you spend anything. Start on the free tier, and compare how that stacks up against credit-based competitors on our pricing comparison.

• Free tier with full registry access
• SGD pricing, no currency conversion guesswork
• Transparent per-credit search pricing
• See plans and credit costs and the SGD pricing comparison

Frequently asked