Suggested Audiences: who to target

Suggested Audiences (the Audiences tab under Intelligence) is the forward-looking partner to ICP targeting. The tab needs two permissions: Analytics & Reports, which opens the Intelligence page, and Add Prospects, which covers adding an audience to your CRM. ICP matches the contacts already in your CRM; Suggested Audiences tells a newer customer who to go after when they have no win history yet. From your industry, your SSIC, and a short "what do you sell" line, it recommends the buyer personas worth targeting, expressed as the job titles and seniorities that prospect search can actually find (for example a training provider gets L&D and HR managers; a cybersecurity vendor gets IT managers, CISOs and CTOs). Each card shows the personas, why they are the buyer, and a live count of matching people. Previewing that count is always free. The count stops at 10,000, so a bigger audience shows as 10,000+ (one Add to CRM adds at most 1,000 anyway). When you like an audience, Add to CRM adds those people into a brand-new contact list (this spends 2 People Search credits per contact added with an email, including a mailbox-level deliverability check on the address; a contact added without an email is free, and so is one whose email does not pass that check: the 2 credits come back), ready to enrol in a campaign. The free count covers part of the market, not all of it. Each card also has a "Find more in People Search" link that opens People Search pre-filtered to that audience to find more people; that path spends People Search credits, and nothing is charged until you run the search. The first suggestions are generated for free from a curated map of common Singapore industries; the "Suggest more (AI)" button asks the AI for extra, more tailored audiences and costs 2 AI credits. That button needs a third permission, Advertising Audiences, on top of Add Prospects and Analytics & Reports, and is hidden without it. The AI can only pick from the same fixed menu of job functions and seniorities, so every audience it suggests is one you can actually search and build. Set your industry and what you sell in onboarding (or Settings) for the sharpest suggestions; with nothing set you still get three safe default audiences (founders, finance and operations leaders).