🇵🇭 B2B outreach playbook

Selling into the Philippines from Singapore: the B2B outreach playbook

The Philippines is a high-English, services-heavy B2B market on Singapore's clock, where a warm, personable tone opens doors. This playbook is for Singapore-registered teams selling into the Philippines.

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The Philippines at a glance

Time zone: Philippine Standard Time, UTC+8, the same as Singapore
Business language: Filipino and English are the official languages, and English is the working language of most B2B business
Best send windows: Tue-Thu 9:00-11:00am local; Tue-Thu 1:30-3:00pm local
Data protection law: Data Privacy Act of 2012 (RA 10173)

Why selling into the Philippines is different

High English proficiency makes cold email effective when it is genuinely relevant.
Business culture is warm and personable, and meetings with senior people are often booked through an assistant.
With no anti-spam statute and no national do-not-call list, an opt-out is only as safe as your own records of it.
The long Christmas season from late November slows replies, and some holidays are proclaimed only once their dates are confirmed.

When to send, and when not to

The Philippines shares Singapore's clock, so a mid-morning send from Singapore lands mid-morning in Manila and Cebu. Expect slower replies from late November through the Christmas season. Skip public holidays covers the Philippine holidays below when a campaign runs on Manila time; Eid al-Fitr and Eid al-Adha are proclaimed separately and are not in the list, so pause the campaign on those days.

Public holidays in the Philippines in 2026

Thu 1 Jan New Year's Day
Tue 17 Feb Chinese New Year (special non-working day)
Thu 2 Apr Maundy Thursday
Fri 3 Apr Good Friday
Thu 9 Apr Araw ng Kagitingan (Day of Valour)
Fri 1 May Labor Day
Fri 12 Jun Independence Day
Fri 21 Aug Ninoy Aquino Day (special non-working day)
Mon 31 Aug National Heroes Day
Mon 2 Nov All Souls' Day (special non-working day)
Mon 30 Nov Bonifacio Day
Tue 8 Dec Feast of the Immaculate Conception (special non-working day)
Thu 24 Dec Christmas Eve (special non-working day)
Fri 25 Dec Christmas Day
Wed 30 Dec Rizal Day

Compare send windows and holidays across six markets in the free APAC send-time planner.

Who to search for

Titles follow American usage: the top executive is often the President, and many larger companies have Vice President and Assistant Vice President layers, so search those alongside Head and Manager titles.

English is the norm on professional profiles, so English job titles and the Function filter will find most people; check the free match count before you spend a credit.

A first email that fits

Subject

a quick hello from [your company] in Singapore

Hi {{first_name}}, Hope your week is going well. I am {{sender_name}} from [your company]; we are based in Singapore and work with [industry] teams in Manila and Cebu on [outcome]. I saw [specific observation about {{company_name}}] and thought it was worth reaching out. Would a short call next week be useful? Thank you, and I look forward to hearing from you. {{sender_name}}

Friendly, personal and grateful in tone. Because the Philippines is on Singapore's clock, the send window you already use at home works here unchanged. More adapted first touches and follow-ups are in the APAC cold email templates.

Data protection: Data Privacy Act of 2012 (RA 10173)

The Philippines' Data Privacy Act, overseen by the National Privacy Commission, governs personal data processing, and the Commission has confirmed that legitimate interest can support direct marketing. There is no anti-spam statute and no do-not-call registry, so your own suppression list is the control that matters. Provide clear opt-outs; HuntSales manages suppression and unsubscribes.

The Data Privacy Act for cold email and B2B outreach

Sources

General information, not legal advice. Confirm your obligations with a qualified advisor.

Local playbook

01Use a warm, personable opener; rapport comes before business.

02English works for first contact across most B2B segments.

03Run your biggest campaigns before late November, when the Christmas season slows replies.

04Keep your suppression list rigorous: with no national do-not-call list, it is your main control.

05Send from a warmed mailbox with steady daily volume.

Frequently asked

Does HuntSales cover Filipino B2B contacts?

Yes. People Search covers the Philippines: filter by title, seniority and country, see a free match count, and add prospects to your CRM, alongside your own imported lists.

What tone works for cold email in the Philippines?

Warm, friendly, and specific. The AI copilot can help you strike a personable tone while keeping the message tight.

Is there a do-not-call list for B2B calls in the Philippines?

No. The Philippines has no national do-not-call registry and no anti-spam statute, but the Data Privacy Act still applies to personal data, including a person's right to object. Honour every opt-out, and let your suppression list and the Do Not Call stage carry them across campaigns and calls.

Does Skip public holidays cover the Philippines?

Yes, when the campaign runs on Manila time: a send that lands on a Philippine public holiday or special non-working day in the list moves to the next allowed day. Eid al-Fitr and Eid al-Adha are proclaimed later each year and are not in the list, so pause the campaign on those days.

Outreach into the Philippines, run from Singapore

Add Filipino prospects from People Search, send from your own mailbox, and manage every reply in one pipeline. Free for registered businesses: sign-up asks for your company's UEN, or its company registration number if it is registered outside Singapore.

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Not sure of your UEN? Look it up free.

Other markets

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