Marketing and branding grants for Singapore SMEs

Search for a marketing grant in Singapore and you will find agency pages, consultancy offers, and very little clarity, because there is no scheme called the marketing grant. Marketing, branding, and e-commerce costs are funded through three general schemes, each covering a different slice of the work: Market Readiness Assistance for going overseas, the Enterprise Development Grant for brand and marketing strategy projects, and the Productivity Solutions Grant for pre-approved digital tools. Here is what each one actually pays for, who qualifies, and how the picture changes later in 2026.

Which grant funds which kind of marketing

Support levels and caps move, and every scheme carries conditions a table cannot hold. Treat these figures as indicative and confirm the current terms on the Enterprise Singapore page for each scheme before you budget around them. This is general information, not financial advice.

Market Readiness Assistance: the closest thing to an overseas marketing grant

MRA is the scheme most Singapore SMEs actually mean when they search for a marketing grant, because it is the one that funds promotion directly. It supports the cost of entering a market you are not yet established in: overseas setup, business matching, and in-market promotion. Support rises to 70 percent from 1 April 2026, capped at S$100,000 per new market.

• Eligibility hinges on the target market, not your size alone: annual sales in that market must have stayed under S$100,000 over the last three years.
• The cap is per market, so a company expanding into Malaysia and then Indonesia has a separate ceiling for each.
• Qualifying costs sit around market entry rather than everyday advertising at home.

For an outbound team the practical read is that MRA money follows one specific country. Pick the market first, build the target list for that market, then scope the application around it. The Singapore, Malaysia, and Indonesia outreach playbooks cover what changes as you cross each border.

Enterprise Development Grant: brand and marketing strategy as a project

EDG funds projects rather than purchases, and brand and marketing strategy is one of the core capabilities it supports. Support is up to 50 percent of qualifying costs for SMEs, with no fixed cap, assessed project by project. Sustainability-related projects are supported at up to 70 percent. Rates above that, such as the 80 percent quoted in some marketing material, are not official EDG rates.

• It is consultancy-led: you scope a project with defined deliverables, not a shopping list of ad spend.
• The strategy work behind a campaign is the fundable part; ongoing media spend generally is not.
• You need to be Singapore-registered with at least 30 percent local equity and financially able to start and finish the project.

Productivity Solutions Grant: where the e-commerce searches land

Searches for an e-commerce grant usually end at PSG. It covers pre-approved IT solutions, equipment, and consultancy at up to 50 percent, capped at S$30,000 a year, and the pre-approved list includes e-commerce and digital marketing solutions. The word doing the work is pre-approved: PSG pays only for products on the published list, so the question is never whether a category qualifies but whether your specific product is on it.

That makes PSG the fastest of the three to apply for and the most limited in what it will stretch to. If the tool you want is not listed, the route is either a different tool or an EDG project that includes it.

SkillsFuture Enterprise Credit: the S$10,000 that stacks

SFEC is not a marketing grant, but it belongs in the plan because it stacks on top of the others. It is a S$10,000 credit that offsets out-of-pocket costs remaining after other support, for employers that met the contribution and headcount criteria. The current credit expires on 30 November 2026 and the scheme is being redesigned from 1 December 2026, so unused credit is worth spending inside that window.

What changes when EDGE arrives in 2H2026

PSG, EDG, and MRA have all been announced as folding into a single new scheme, EDGE, in the second half of 2026. That does not remove support for marketing work, but it does mean the three separate application routes above consolidate into one. If you have a project scoped and ready, applying under the current schemes rather than waiting is the lower-risk path, and it is worth re-reading the published terms rather than assuming this year's rates carry across.

Is there a branding grant in Singapore?

Not as a standalone scheme. Branding work is funded as part of an EDG project under brand and marketing strategy, or through PSG when it arrives packaged inside a pre-approved solution. If a consultant offers you a branding grant by name, ask which underlying scheme they are applying to and at what support rate. The answer should be one of the schemes above.

Can grants pay for sales and outreach software?

Partly, and the honest answer is more useful than an optimistic one. PSG pays for software only when that specific product appears on its pre-approved list. EDG can cover tooling when it is genuinely part of a scoped project rather than a standalone purchase. HuntSales is not a PSG pre-approved solution and we do not claim to be; what we do is keep the scheme reference inside the CRM, so a team working grants can see every Singapore SME scheme in one place, with the full 2026 list free to read on this site.

If you are building the outreach that follows the funding, the Singapore company database and the PDPA-compliant cold email guide are the two pages to read next.